El Bori Barber

ABOUT

Luis Rivera, professionally known as El Bori, is a Puerto Rican barber, shop owner, educator, and creator based in Miami. His clientele includes Lionel Messi, Ashton Hall, and the England national team at the 2026 World Cup. He is the creator of Believe in Yourself a live seminar on mindset, personal brand, and entrepreneurship currently on a Latin American tour.